Where Creativity Takes Real Shape and Lasts 

True creativity is recognized not only by the result, but also by the process. Verònica Fuerte, founder and creative director of Hey Studio in Barcelona, believes this. For her, design doesn't begin with the first draft, but with the first conversation. With listening. With attention to detail.

Hey Studio is now one of Europe's most renowned design studios, a place where visual identity is not just designed, but conceived . Whether poster design, typography, motion graphics, or packaging: every project begins with an open mind, with ideas that are sometimes wild, sometimes delicate, but always clear in their meaning.

"The most exciting phase is the beginning," says Verònica. "Because that's when we're allowed to think freely; when the team sits together, laughs, and discusses. "All the creativity comes from the beginning." And it's precisely this magic that carries over into every design. Because Hey is more than just a studio. It's a way of life that now also finds expression in clothing, home accessories, and stationery.

Design with attitude

Verònica's path to design wasn't always straightforward. But her love of colors, shapes, and typography began early on. What drives her? The search for meaning, for clarity, for the perfect balance between idea and execution.

"Design is responsibility," she says. "With our work, we tell stories, give brands a voice, and create visual worlds that touch people."

For Verònica, the big picture counts: a coherent process. Respectful interaction within the team. And a keen eye for every detail. Whether it's a brand identity that's been developing for months or a simple poster for a cultural organization, the essence remains the same: Quality isn't a trend. It's an attitude.

FLSK meets Hey: when function meets form

At Hey Studio, colors are no coincidence, just like at FLSK. Our stylish drinking bottles and coffee mugs combine functionality with a sense of style. And they demonstrate that a good product is not only practical, but also beautiful.

Whether it's a clear, bright color, a calm, minimalist design, or a bold statement in bright red, what works on Hey posters is reflected in FLSK's everyday life.

Discover Verònica's creative world now and find the perfect FLSK product to match your style. Because lasting quality is always a choice for something special.