Design books, color samples, and art prints adorn the walls everywhere. A glance into his office (or rather, studio) reveals: Linus likes color. As an art director, Linus Lohoff wanders through visual worlds of vibrant colors and diverse shapes in his daily work.
He's always looking for the perfect combination of details that create not only an aesthetic, but above all an emotional connection with the other person. Join us in this video and let Linus inspire you with his creative color shower. The challenge: Can you spot the hidden banana?
Form, color and message
Linus Lohoff's projects are also far removed from the monotony of everyday life: The freelance designer from Düsseldorf works across multiple disciplines. Whether developing a brand identity from scratch, creating a striking key visual for a magazine cover, or developing a visual concept for a product campaign, he loves the versatility that his job entails.
Linus is most fascinated by the creative process of generating ideas. He is drawn to finding the right balance between form, color, and message from the diverse palette of possibilities. The language of design helps him convey complex ideas with a single visual. This results in design landscapes that are both visually compelling and content-wise.
Quality lies in the details
Like any aesthetically motivated person, Linus likes to surround himself with beautiful things that inspire his visionary spirit to flights of fancy. The FLSK coffee-to-go mug, with its vibrant colors, is therefore a fixture at his desk. While the coffee helps him through midday slumps, he enjoys the mug's sophisticated design. For example, the flip lid, which stays neatly attached to the lid while drinking.
Linus Lohoff is convinced: True quality lies in the details. The more dedication and precision goes into the small, often invisible details, the more you can sense the vision and passion in the overall result. It's these subtle nuances that turn something good into something extraordinary. Have you always wanted to watch an art director at work? Click the video now.
